Selling Tips
Pricing Your Austin Home in Any Market
Why the first two weeks matter more than any other pricing decision — and how to avoid the price-reduction trap.
The single most important decision a seller makes is the list price. Get it right, and you often see multiple offers within days. Get it wrong, and the listing quietly loses momentum — even in strong markets.
Why the first two weeks matter
Every home has a "new listing" window when the largest audience of serious buyers sees it. Priced correctly, this is when offers materialize. Priced too high, buyers scroll past, agents skip showings, and the algorithm de-prioritizes the listing on major portals.
Avoid the price-reduction trap
Every price cut signals that something is wrong. Buyers wait for the next one. Homes that reduce twice typically sell for less than if they had been priced correctly from day one.
How Terry prices listings
Terry uses live MLS data, active competition, days-on-market trends by neighborhood, and property-specific condition adjustments — not an automated estimate. You get a pricing strategy and net-proceeds breakdown before we go live.